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Ralph Lauren Launches a ‘Floriental’ Scent

The brand's new Midnight Romance is described as a 'modern contradiction.'

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By: Jamie Matusow

Editor-in-Chief

Ralph Lauren Fragrances has launched Midnight Romance – a ‘Floriental’. It contains a blend of pink peony and black vanilla, creating a scent that’s a ‘modern contradiction.’

Here’s all of its notes:

Top: raspberry, Italian bergamont, juicy lychee
Mid: peony, jasmine sambac, freesia
Base: black vanilla, iris absolute, ambrox

The fragrance’s elegant square double walled bottle is transparent, showing off the pink juice. The shiny metallic black cap has silver trim.

For the ad campaign, Bruce Weber directed a short film in black and white to capture the essence of the fragrance – ‘midnight passion.’ The face of the fragrance is Anna Selezneva, a current star on the Ralph Lauren fashion runway.


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